Okay, we all know what this is. Do we click them? Not really. But when you see your favorite YouTuber screaming, “join my group!” And you’re young, you can’t resist.
I would say that around 50% or more of all ads clicked are by users under the age of 13.
You used to be able to set a target audience of under 13. This is no longer possible:
For the first time ever, you can also advertise to (essentially adult) users. This brings a major change in how advertisement will work for individuals. I can see why Roblox did this. It was a way to trick many >13’s into playing games & possibly posed a security hazard. But this now means Roblox ads will experience a major downfall.
Roblox needs to ensure that they provide adequate tools for roblox developers to advertise their games. This is essential for fresh developers to find a playing ground to start.
Most adverts (including Sponsored Experiences, Sponsored Items, and User Ads) will not be available to under 13’s. And I see this as being a major loss for most of the development community. I understand why they did this, but this was a major loss for a large development community.
Out of interest, are you disappointed by this or do you think something else?